Technology changes very rapidly and new web design trends evolve so as to provide excellent user experience. Website features and design elements that were once modern and innovative may have become tired, exaggerated, and exhausted in recent years. So most of the time you lose conversion as your website looks outdated or ignores critical web standards. To avoid this, your website must be updated with the latest web design trends. Here are some of the latest digital technology trends, standards and forecasts for 2022 that you can opt for best web design in 2022. Let’s have a look at top 11 web design trends for 2022.
Top 11 Web Design Trends For 2022-
1. Personalized Content According To The Geolocation-
Most of the advanced websites track your browsing history and know your location. However cutting edge web agencies will advise their customers to show dynamic content, content based on past user behavior, what we know about user. Personalized content created for users can increase conversion. For instance, when people use Google to search for nearby restaurants in Delhi, India, people can see different results than users in other cities. If you’ve saved or reviewed Mexican restaurants previously, it might make a sense to prioritize mexican restaurants in your search results.
Personalized content is more important for e-commerce website owners. Showing recently viewed, saved, or liked products for online shoppers can lead to increased conversions. Notifying abandoned cart contents for returning customers is also important to maintain a higher conversion rate. Personalized website content has become most loved by users and it will be an even more dominant focus for successful web presence.
2. Smart Content Load-
Most of the websites have resource-heavy websites with lots of graphical elements and third-party integrations that can slow down the websites. There are some ways to develop smart websites that download the content that you see and need. Infinite scroll and lazy loading are not new technologies. Top social networks have been using this since years. It is a popular approach for long page websites. Websites must consider how implementing one or more technological approaches might help them to perform best against competition. Those features can improve user experience for all website visitors improving the conversion rate and ranking.
Lazy load ensures the web browser such as Google chrome, safari and firefox that will download only the content you see on the screen without wasting valuable server resources and TIME to load offscreen content that might never been viewed. Most of the visitors never reach the bottom of a webpage, then why load content and increase site load times. Better approach is content loading as they start scrolling down the page and getting closer to it.
3. Voice Activated Interface-
Technology is changing and the way we access information is also changing. Rather than typing into Google, we can ask a question or make a request. Meaning that web design is modifying with voice chatbots and virtual assistants. We can expect more and more websites integrating voice search to traditional text search in 2022.
4. Availability And Accessibility-
Inclusivity and accessibility are in excess of a trend, yet there is a growing requirement for website design to factor in the necessities of individuals with disabilities. Having a website that each visitor can navigate and interact with is something other than part of good customer service and providing a fantastic experience. It will increase conversion, boost SEO and help you reach a bigger audience. Elements that enhance accessibility are-
- Adding focus indicators, like rectangular outline that shows up around links when using keyword navigation.
- Creating strong color contrast between text and background
- Using labels and instructions with form fields instead of low-context placeholder text
- Using functional alt tags for images
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