10 Best App Store Optimization Tips For 2021

App development is not as easy task as it looks. It requires a great deal of time, money and effort. But it is not enough. No matter which category your app belongs to, it will be nothing if people don’t know about it. It won’t be truly successful in the app market until you boost its visibility and downloads to survive. Here comes the need of app store optimization. Most of  you may not be aware of this. If you’re also one of them, let’s have a look at app store optimization tips to follow in 2021. But before digging into tips, let’s see the details of app store optimization and its need.

What Is App Store Optimization?

App Store Optimization

App store optimization are enhancements made on app download page to boost the app visibility and encourage more people to download it. ASO(App store optimization) mainly focuses on two leading app store platforms- Apple App Store(ios) and Google Play Store(Android). It is not a “one and done” kind of activity, it needs continuous attention and consistent updates.

Need Of App Store Optimization-

More than 5 million applications are available at Apple app store and google play store. From this, you can recognize the level of competition that your app will face. Main aim of app store optimization is to increase the number of downloads and loyal users. First step to increase downloads is to make your app easily noticeable by the right users. But how to do this? Let’s have a look at best tips for app store optimization in 2021.

7 Best App Store Optimization Tips-

1. Optimize App Title And Description-

Titles are the most important metadata that you can use to increase your downloads. So you must follow best practices to write title and description. It is recommended to write title of less than 25 characters so that the entire title is visible on the application’s view screen. Title should be unique and easy to remember so as to increase the number of downloads. Use of primary keyword and your company name in title will make your app easier to find. Once you’ve selected a name, try searching for your application. If there are lots of results, your app name isn’t creative enough. App’s description should include relevant keywords in the first 250 characters.

2. Optimize Keywords-

Keyword optimization is important step in app store optimization. You should understand which keywords are relevant to app that you’re trying top optimize, what terms are consistently searched for in mobile app stores, main competitors and their behavior. Relevant keyword selection can enhance the app’s visibility in app store’s search results. 

3. Include Attractive Icons And Screenshots-

Attractive visuals can give you an edge in the app marketplace. Select an app icon that is easy to recognize and will be memorable for your brand. Use different colors than your top competitors to avoid the confusion from potential customers. Most people search for screenshots before making a decision to download. So we recommend you to use relevant screenshots that attract user. Also, include visual features that show how your app is more valuable than its competitors.

4. Add A Preview Video-

Including a preview video to the app page can increase downloads by 35%. Each increase in downloads results increase in app’s rating. As most of the people prefer to search and download an app in minutes, add a video that shows the most valuable feature of your app. With this, user will get to know the detailed features of application without downloading it. App preview videos can be upto 30 seconds long.

5. Know Your Competition-

Knowing your competitors helps not only in business strategy but also for ASO too. Prior to adding your application to app store you should choose a category for. Here are some factors to consider while choosing a category-

• Number of competitors
• Number of apps that are constantly updated
• how popular the category is (in downloads)

Once you’ve added app to the app store, you should continually track the top performing apps in your chosen category. Analyse whether their ranking changes when they add a keyword or change metadata. Do best to rank keywords before your competitors can. Continuously track the competitors who have similar aim, app features and apps that use same popular keywords that you use.

6. Create Backlinks-

So as to create backlinks, your app must be actively linked to websites that are relevant to your application and trustworthy according to current google algorithm standards. Backlinks can be in image form using ALT tag or in text form. You must remember that “Quality over quantity” is preferred methods of backlink success.

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