Why You Should Use JAMstack For Ecommerce?

Though the Ecommerce industry is the fastest growing industry, online stores are facing lots of challenges. They compete with each other with increasingly demanding customers. Fulfilling these demands and overcoming challenges is getting harder as it needs flexibility, readiness to make changes fast. Online store face some challenges such as- poor user experience, slow page speed, high maintenance cost, developing new features take more time. But JAMstack evolves as a solution to these issues. So here we’ll see the reasons to use JAMstack for ecommerce. But before digging into it, let’s see what is JAMstack?

What Is JAMstack?

JAMstack is an architectural pattern of web app development. It is a tech stack that includes client-side javascript, reusable APIs and prebuilt markup. Chief components of JAMstack are explained as below-

Javascript- It is the most widely used language to write web apps and it includes lots of frameworks and SDKs. 

APIs- APIs carry out the HTTP requests to transfer data to server-side of the application through interface or resource.

Markup- It is HTML rendered before time through a static content generator. Markup is responsible to impart the appearance of web app’s pages. it is either built with the static-site generator or it is dynamically assembled when the page loads. 

With traditional website development systems, APIs controlling the plugins and extensions for web platforms were limited by boundaries of the monolithic systems. But JAMstack gives more freedom to APIs. One of the main goal of JAMstack is to help developers in fast building, securing and scaling the web solution. It does this by providing a possibility to use tools and workflows that support productivity.

Also know- Best Ecommerce UX Tips For 2021

Why You Should Use JAMstack For Ecommerce?

1. Best-Of-Breed Approach-

JAMstack is a great solution for the developers who are going by best-of-breed approach. Best-of-breed solutions are flexible and economical also, because you pay only for what you need. This lets you choose the best tools, tech stacks and CMS to offer best services to your clients. Best aspect of this approach is that every tech stack has its own individuality and functionality. Though tech stacks are performing in integration with other tools, any update, issue or change in one tool won’t affect others. If you don’t need one specific tool in the whole group, you could keep the rest. This makes the best-of-breed approach safer compared with all in one solutions.

2. Faster Loading Speed-

JAMstack provides a simple setup as the static files are hosted on CDNs. It ensures that the static websites works with speed and maintain higher performance. Speed of website impacts SEO and user experience also. According to the SEO, even a one-second delay in page loading speed will reduce the conversion rate by 7%.

3. Better Developer Experience-

Developers don’t have to be full-stack developers who take care of implementing layout to connect it with the backend layer. JAMstack eases this makes it possible to use APIs, programmers can depend on ecommerce solutions such as Shopify and concentrate only on creating front-end layers. Thus the development time and cost reduces.

4. Improved Time To Market-

As mentioned above, better developer experience results in improved time to market. JAMstack improves development process and helps to-

• Add new touchpoints without needing to use extra software.
• Develop new features or implement changes quickly because it is possible to work on front-end and back-end layers at the same time
• Build user interfaces according to your choice
• Personalize customer experience 

5. You Can Sell Your Products Everywhere-

Developing an eCommerce store means decoupling the front-end layer with the back-end layer. So you can publish and display your products and contents on various platforms such as Amazon, Facebook and so on. Such a possibility accompanies the simplicity of managing all digital sales channels at one place rather than checking data in each channels independently.

https://solaceinfotech.com/blog/why-you-should-use-jamstack-for-ecommerce/

Must Know Do’s And Don’ts For E-commerce Website Development

These days, e-commerce business is booming and since Covid-19 pandemic, it is reaching its high peak. Most of the offline businesses are moving towards e-commerce business and so the need to develop e-commerce websites increases. A user-friendly, feature rich e-commerce website will allow to deliver and sell products more efficiently. Also, it makes it easier to connect with potential customers. Developing an e-commerce website is not as easy a task as it looks. You need to use right tools and technology, secure foundation, use effective keywords, domain name selection, search engine optimization and good web design. Though you are an entrepreneur or e-commerce developer, you must know some do’s and don’ts for e-commerce website development. Let’s see which are those.

Do’s For E-commerce Website Development-

1. Choose A Catchy Domain-

Domain name reflects the standard of your services to the world. It can either attract customers to the website or drive them away. So, it is necessary to select a attractive, easy to remember and inviting domain name for your website. Avoid the domain names that can misspell or confusing. Domains that are long and stuffed with keyword aren’t good.

2. Mobile First-

Make sure your website is 100% mobile friendly. You must perform various pre-launch testing from various devices to ensure that no matter where your customer is trying to buy, they can process with your website very smoothly. Keep in mind that, mobile users browses website with their fingers. Place important elements on the fingertips as as to easy to reach and click on with their thumb. 

You can know- How To Test An Ecommerce Website/Application?

3. Develop Your Content-

Content is one of the most important element of any website. Use catchy titles for front banners of your website. You should provide descriptive content for each product you are selling. Add quality and sensible content to your website.

4. User Experience-

Not all the users are tech savvy. Make the purchase process as simple as possible. To increase the likelihood of getting these orders, website’s shopping and checkout process should be simple. Ensure that people can easily browse items by a search function. Also the checkout page should be simple and it is a best practice to use 12 form fields or less and even you can offer a guest check out.

Know the ecommerce UX tips at- Best Ecommerce UX Tips For 2021

4. Use High-Quality Images And Videos-

Always use high-quality images that show your customers you mean business. Low resolution product images will look sloppy and buyers may get confused whether to buy it it not. Also, you should add videos of a product which describes the product from each angle. Product videos are great way to make prospects stop in their tracks while scrolling and spend more time on your website.

5. Consider Your Marketing Plans And Budget-

High online sales need a proper sales funnel and use of online marketing forms complementing your business strategies and your advertising plans. For instance, if you sell your product through social media, it will be easy to set up ecommerce store. You just need to add some analytics features and take your budget a little higher for reaching more targeted audiences. It needs surplus funds for marketing and website development.

6. Personalization-

People prefer a personal touch. Artificial intelligence and machine learning automates, personalizes shopping experiences. AI continuously collects data on how customer shops, when they buy purchases and they’re looking for in a product or a service.  You can also build trust by ensuring you shipping information, warranty information and money back guarantee reference on your website in easy-to-locate spots. 

Don’ts – E-commerce Website Development-

1. Don’t Feature Any Products That You Don’t Sell-

Most people list products on their e-Commerce store, and when a customer visits the site, they go to another website to order that product. Hence, your online store should feature only those products that are available to sale. When the item featured on your is not ready to ship, your store’s reliability and value will affect.

2. Spending All The Money Without Planning-

Do not spend your complete budget on building a website. You can go with the ecommerce website development company, who can easily create a well-designed website. It is necessary to have some amount left over for online marketing business so that you can ensure a significant return on your investment.

3. Be Intentional, Not Random-

If you have a “Featured Items” or “Recommended for You” section on your website, don’t recommend random products. Products in that feed should be directly related to the main product. Cross-selling can be valuable, as it can lead to higher average order value- but only if done appropriately. Hence, always be careful and take help from an outsourced marketer if needed.

4. Making Visitors Think-

It you’ve added the content to your site unexpectedly and unevenly, there are chances of losing potential visitors. Visitors expect to reach a particular part of information quickly. If the visitors can’t find the exact are searching for, there’re hire the chances of bouncing back of the visitors, and also they may not return to your website.

Know more at- https://solaceinfotech.com/blog/must-know-dos-and-donts-for-e-commerce-website-development/

Best Ecommerce UX Tips For 2021

 

User experience is one of the most differentiating factors between  ecommerce businesses. Ecommerce trends are continuously changing and customers are more picky and discerning than ever before. The secret of ecommerce business success is “win over customers and they will take care of the rest.” According to the report, 38% of online shoppers will leave a website if they find design to be unattractive. Smarter businesses focus on this aspect right from the eCommerce development stages. So the businesses are working hard to come up with a website that is clean and easy to navigate so as to make the purchasing process easy and attractive.

Here we’ll see various UX sections that you need to focus on to get most of your eCommerce store. There are some tips about- how to improve UX features and give a better experience to users. Before digging to its details, let us see details of ecommerce ux.

What Is Ecommerce User Experience?

Ecommerce user experience incorporates all the interactions that a customer experiences during the product purchasing process. It begins with them visiting the site or the application and goes beyond the product purchase. It includes post-purchase interactions like product delivery, customer support, return, or exchange of product and so on. In short, anything that a shopper has to do with online store comes under this category.

You should also know the best ecommerce platforms in 2021 at- Top 10 Ecommerce Platforms To Know In 2021.

Need Of Ecommerce User Experience-

Most of the online stores are selling products that can be found on some other eCommerce store too. Some of the times, prices would be similar to these online stores, so just one thing that differentiates online stores is the kind of user experience they provide. This keeps you ahead of others in terms of success. A pleasant ecommerce user experience improves the conversion rate and makes shoppers return to your store for future purchases. Here’s a list of benefits of great UX for eCommerce-

• Improved rates of returning customers
• Reduced cart abandonment
• Reduced customer support cost
• More satisfied customers

Let us see the prominent features of great ecommerce UX and how to implement them to ecommerce store.

Great Ecommerce UX Tips And How To Implement Them-

1. Enhance Load Speed To Increase Conversion Rate-

Page speed refers that the time it takes to load your eCommerce page, whereas site speed is the average time it takes for a page on your website to load. It is important to take care of both. From the UX perspective, fast loading pages add a smoothness to the entire experience. According to researchers, 57% of the customers leave a website after waiting for 3 seconds and 80% of them will never come back to the website. Every customer has their own unique worth; this may create significant losses in terms of revenue.

How to improve page load speed?

1. Optimize images-

Images are important for ecommerce site. There are some of the ways that you can use to optimize images like- compressing the images, decreasing thumbnail sizes, getting rid of unnecessary images, uploading images in CSS sprites and so on.

2. Use CDN-

CDN stores cached versions of website in the global server network and results in faster loading speeds.

3. Code minification-

Poorly written code can adversely affect the load speeds. Minification  process helps you to get rid of poorly written HTML, CSS and Javascript on webpages. This results in optimal performance and increase in page speeds.

2. Product Discoverability Saves Time And Increases Sales-

Product discoverability gets more important when shoppers with higher buying intent are involved. If the customer feel that he/she is wasting their time trying to find the right product in your store, they are more likely to go somewhere else. It is important that they easily find what they are looking for, else they will bounce away.

How to improve Product discoverability?

1. Make useful homepage-

Use the sections on the homepage to help shoppers. For instance, you can show trending products for a region with some great deals. 

2. Focus on navigation-

eCommerce navigation helps visitors to simplify their hunt. If someone is visiting your eCommerce site to purchase shoes, make sure that you are showing them different categories of shoes you have. To do this, use a Flyout menus. 

3. Product attributes-

Product attributes will help your customers to find the products. Rich product attributes makes easy filtering. It brings in the element of multi-faceted search to the equation. Try relying as much information about the product by using  product attributes and you will make shopping easy.

3. Product Description To Build Trust-

Product page tells all about the product. If you neglect to give adequate data, the customer may leave your store. Whereas, if you are providing a misleading information, the reputation of the store will badly affect. Product page should have the right balance between correct and sufficient information.

How to improve product description page-

1. Images are important-

Product images are important for eCommerce UX. You must ensure that displayed images are informative too.

2. Don’t miss out on the variants- 

Provide the variants of product like- color, size.

3. Let user reviews help you-

Honest user review sections on the product page will help you in the long run. 

4. Think For The Ways To Get People Back To Your Website-

Imagine that you have developed a strong website, but what’s next?-

• How will you attract more visitors?
• How do you convert site visitors into customers?
• Also, How do you keep them coming back?

Here are some of the tips to increase customer retention-

• Personalize your website- include customized landing pages, featured sections, voice search or an email subscribe pop-up.
• Highlight new and popular with rich product details
• Give public recognition through social media
• Engage users on regular basis

5. Customer Service Is Important For Online Too-

Offering better customer service results in increase in sales, improved brand and product value, improved retention rates, increase in user trust and so on. 

How to improve customer service?

1. Use chatbots-

Shoppers like smart chatbots so, use them to assist about shopping queries.

2. Self support-

Everyone is not interested in interacting with customer rep. Some people like to handle problems on their own. It is for these people that you should also have self-service portal. It can be FAQ to chatbots.

6. UX For Mobile Commerce Is Also Important-

Mobile commerce is set to make up for more than 50% of online sales by 2021. Working on mobile commerce UX will help you to sell more products. Use the following features for better mobile commerce experience-

1. Use of double tap and pinch- 

People expect images to expand on pitching and tapping on mobile devices. So you must provide a feature to do that.

2. Dial pads for number fields-

Form filling on mobile devices can be made easy by providing dial pad rather than QWERTY keyboard for filling form fields.

3. Provide bigger buttons- 

Small buttons can be tiresome on small screens of mobile devices, when they are very close to each other. So use bigger buttons to add fluidity to the customer journey.

Wrap up-

These are some of the important ecommerce UX sections for better sales. If you are having an ecommerce store and thinking to boost sale with these u strategies or thinking to develop a new ecommerce store with a great UX, consult with Solace experts. We are here to help you through skilled developers. Connect with Solace and get a free quote for an effective and best performing ecommerce web solution development. We will be happy to help you.

7 Best Practices To Improve E commerce Design And Usability

Numerous online shops are developing each day. To stand out in this e-commerce business race and stay in front of your competitors, you ought to have a more profound comprehension of e-commerce. The deeper and trendy knowledge of e-commerce design and their significance will give you more business growth. Today, if you look at e-commerce development, you’ll successfully see that the aim is moving towards how to make the shopping experience progressively helpful, and increasingly advantageous. All online store pursues strong coding and best security practices. But the main differentiator is usability and experience, and design is the skillful way to feature this.

These days, the design isn’t just about style; it is increasingly about conveying a brilliant experience at an e-commerce store. An experience that causes you to easily search for a specific product. An experience that empowers customers to compare similar products. And the most important, a simple way for clients to make easy payment and checkout. We looked through the net, met with specialists and looked e-commerce business websites to find what made effective Magento stores to thrive. Here you will see 7 key strategies to enhance your e-commerce design and improve the usability. If you are new to e commerce development, you can go through- Best PHP ecommerce platforms to develop advanced ecommerce websites.

7 Best Practices To Improve E commerce Design And Usability-

Best Practices To Improve E commerce Design And Usability

1. Expand visual support-

When you are very nearly designing a Magento e-commerce store, you’re required to such an extent that it’s easy to take things for granted. The design of your Magento internet business store should expect least to zero assistance for things that users could easily do themselves.

2. Use Breadcrumbs- 

On the off chance that your store has a decent collection of products, you’ll obviously be using different pages and different categories and subcategories. Breadcrumbs demonstrate to be helpful when you have to make the customer’s route simple in your store that has different stages of pages. Breadcrumbs are used for many purposes, one of them is to show the location of the page the client is presently using. The primary use of  breadcrumbs is to clarify the number of actions.

3. Display Your Credentials-

Perhaps the best reason e-commerce business goals like Amazon are hugely famous is because of the unparalleled security that comes packaged with the shopping experience. Worldwide users have trust in Amazon and hence they don’t require to showcase it prominently. With moderate e-commerce business associations, trust is an issue. A startup needs to manage this in an especially altogether way since you need to compete with worldwide competitors like Amazon and Flipkart.

4. Use Emails Instead of Usernames- 

In Magento development, a simple change can altogether influence your business goals. Just take one example, most e-commerce sites requests your contact details for various reasons. To recognize you, they offer you to select a username. However the issue is, these users may have a wide variety of usernames across different e-commerce platforms. This issue can be solved in an uncommonly manner. Instead of mentioning usernames, you can go to email addresses. An ordinary user may have an email address that user addresses. That way, you can resolve a website usability testing issue for the customer and make the tasks of your CRM tools essentially more simpler.

5. Display cart contents-

Most of the visitors purchases nothing; they just window-shop and disappear. Others select several things in their shopping cart and abandon the cart before payment and never show up again. While you can’t would like to bring the cart abandonment rate down to zero, you can, however, address the issue more practically. One of the primary reasons because of which visitors abandon shopping carts is, when a visitor adds another item to their cart they can’t review all that they’ve purchased. Did they buy something they never required? Did they forget to buy something? A built up e-commerce development organization manages this exceptionally well. Your design should show the cart products viably and discernibly whenever the user wants.

6. Provide Easy Checkout with Confirmation- 

Customers visiting your e-commerce store for the absolute first time will clearly browse and move out effectively and rapidly without making purchases. The rest of the section may be returning purchasers who may want only a particular product. Help all users by giving them a checkout choice at a beginning period. Returning users know the courses; you need to satisfy them by offering the basic checkout button. Basic checkout infers that you regard the user’s time and that makes them feel significant. Remember, it’s essential to request for confirmation of the purchases before giving the users a chance to make the final payment.

7. Offer ‘Continue Shopping’-

An entire plan behind the whole process of e-commerce development is to fascinate customers profitably and sell more products. So it’d be an amazing plan to allow them to complete the purchase and subsequently again buy progressively and afterward stop by making the payment. Using a “Continue Shopping” button improves engagement. It also encourages the user to keep shopping and get the advantages of saving in both money and time.

Are you looking to develop best e commerce website for your business? We are happy to help you get started. To develop best website, Solace has an expert’s team. We will provide the best solution to bring your company the success it deserves. Kindly contact us for any e commerce web development solution.