Must Know Do’s And Don’ts For E-commerce Website Development

These days, e-commerce business is booming and since Covid-19 pandemic, it is reaching its high peak. Most of the offline businesses are moving towards e-commerce business and so the need to develop e-commerce websites increases. A user-friendly, feature rich e-commerce website will allow to deliver and sell products more efficiently. Also, it makes it easier to connect with potential customers. Developing an e-commerce website is not as easy a task as it looks. You need to use right tools and technology, secure foundation, use effective keywords, domain name selection, search engine optimization and good web design. Though you are an entrepreneur or e-commerce developer, you must know some do’s and don’ts for e-commerce website development. Let’s see which are those.

Do’s For E-commerce Website Development-

1. Choose A Catchy Domain-

Domain name reflects the standard of your services to the world. It can either attract customers to the website or drive them away. So, it is necessary to select a attractive, easy to remember and inviting domain name for your website. Avoid the domain names that can misspell or confusing. Domains that are long and stuffed with keyword aren’t good.

2. Mobile First-

Make sure your website is 100% mobile friendly. You must perform various pre-launch testing from various devices to ensure that no matter where your customer is trying to buy, they can process with your website very smoothly. Keep in mind that, mobile users browses website with their fingers. Place important elements on the fingertips as as to easy to reach and click on with their thumb. 

You can know- How To Test An Ecommerce Website/Application?

3. Develop Your Content-

Content is one of the most important element of any website. Use catchy titles for front banners of your website. You should provide descriptive content for each product you are selling. Add quality and sensible content to your website.

4. User Experience-

Not all the users are tech savvy. Make the purchase process as simple as possible. To increase the likelihood of getting these orders, website’s shopping and checkout process should be simple. Ensure that people can easily browse items by a search function. Also the checkout page should be simple and it is a best practice to use 12 form fields or less and even you can offer a guest check out.

Know the ecommerce UX tips at- Best Ecommerce UX Tips For 2021

4. Use High-Quality Images And Videos-

Always use high-quality images that show your customers you mean business. Low resolution product images will look sloppy and buyers may get confused whether to buy it it not. Also, you should add videos of a product which describes the product from each angle. Product videos are great way to make prospects stop in their tracks while scrolling and spend more time on your website.

5. Consider Your Marketing Plans And Budget-

High online sales need a proper sales funnel and use of online marketing forms complementing your business strategies and your advertising plans. For instance, if you sell your product through social media, it will be easy to set up ecommerce store. You just need to add some analytics features and take your budget a little higher for reaching more targeted audiences. It needs surplus funds for marketing and website development.

6. Personalization-

People prefer a personal touch. Artificial intelligence and machine learning automates, personalizes shopping experiences. AI continuously collects data on how customer shops, when they buy purchases and they’re looking for in a product or a service.  You can also build trust by ensuring you shipping information, warranty information and money back guarantee reference on your website in easy-to-locate spots. 

Don’ts – E-commerce Website Development-

1. Don’t Feature Any Products That You Don’t Sell-

Most people list products on their e-Commerce store, and when a customer visits the site, they go to another website to order that product. Hence, your online store should feature only those products that are available to sale. When the item featured on your is not ready to ship, your store’s reliability and value will affect.

2. Spending All The Money Without Planning-

Do not spend your complete budget on building a website. You can go with the ecommerce website development company, who can easily create a well-designed website. It is necessary to have some amount left over for online marketing business so that you can ensure a significant return on your investment.

3. Be Intentional, Not Random-

If you have a “Featured Items” or “Recommended for You” section on your website, don’t recommend random products. Products in that feed should be directly related to the main product. Cross-selling can be valuable, as it can lead to higher average order value- but only if done appropriately. Hence, always be careful and take help from an outsourced marketer if needed.

4. Making Visitors Think-

It you’ve added the content to your site unexpectedly and unevenly, there are chances of losing potential visitors. Visitors expect to reach a particular part of information quickly. If the visitors can’t find the exact are searching for, there’re hire the chances of bouncing back of the visitors, and also they may not return to your website.

Know more at- https://solaceinfotech.com/blog/must-know-dos-and-donts-for-e-commerce-website-development/