Common mistakes to avoid before and after a mobile app launch

The success of any application can be assured if the launch is properly planned and prior. By avoiding some mistakes, you can save time and money.

Here is the list of common mistakes that one should avoid before and after the launch of the mobile app.

Also know- Top 10 mobile app UI/UX design trends in 2020.

Pre-launch Mobile App Mistakes to Avoid-

1. Little or no Market Research-

An application is successful if it offers a unique feature or offers features that are better than the existing ones. By conducting market research, you can recognize the areas you can concentrate on and identify where you can differentiate yourself from your competitors. With no market research, you run the risk of developing an application that is similar or non-exciting. Through survey, you can distinguish the areas of focus before developing the application, rather than including the features later, which is both time consuming and costly. Survey can give you more ideas and help you to release new and exciting features regularly, which is essential to keep your application relevant in the marketplace.

2. Not planning app release date-

Before you end up coding the application, plan a release date in advance, it may get appropriate press coverage. It is important to keep a track on tech news and events with the goal that the release dates don’t coincide. This keeps your application prone to get expected response.

Takeaway-

This helps to gain attention when the application is ready. Despite the fact that the team can build a systematic plan as per release dates and covers the news via social media about the featured application.

3. Not welcoming pre-launch opportunities-

Promoting your application before it is available in the application store can help gain momentum and most awaited response. Well, it is the most widely recognized mistake noted among the application makers that they start the marketing efforts too late.

Takeaway-

Promote your application on various social media platforms and channels to encourage influencers and reporters to talk more about your application. Let the application name go viral on the media that will be known to all.

4. Not investing time on app store-

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