10 Best Landing Page Design Tips to Increase Conversion
It’s difficult to develop business in a competitive environment. In the battle of leadership and success, it’s important to use modern and effective tricks and tools. A landing page is a page that your visitors land on after they click a link from an email, post, or an advertisement on another page. This page is created so as to provide the user a significant minimum of data, to get them interested, and to encourage them to take a particular action.
The landing page attracts these customers and brings them further down the sales channel. Its essential role is to channelize incoming traffic in the right direction and transform them into leads. The business oriented and conversion related tasks of a landing page may include:
- Growing your list of subscribers
- Using forms to capture data and insights
- Increasing leads and sales
- Promotion of new products
Best Design Practices for Landing Page-
Despite the fact that landing pages share certain similarities with other common pages in your website, they play a different role. The visual elements and presentation of data on your landing page, accordingly, must be well-planned. Here are some guidelines for designing an effective landing page, which you may find advantageous.
1. Visual Simplicity-
Visual simplicity envelops each element present in the UI of the landing page. A simple design helps in maintaining the visual appeal of your landing page. The visitors get an improved focus, and you get a better opportunity to put forward your value proposition. Look at these features that help in developing a great visual simplicity:
- Using the white space in your website and ensuring a consistent interplay of text and graphics give a better visual appearance to the visitors. It isolates the CTA from other visual elements and makes them prominent in the site.
- Ensure that the elements on your site complement each other. A good contrast and balance is essential between the images, graphics, animations and text.
- Place your design elements in such a manner, which helps the visitors in reading the text. At times, heavy graphics may draw their attention away from the CTA.
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