Best Mobile App Analytics Tools In 2019 And Which One To Choose?

What Is Mobile App Analytics?

Everyone is wondering about -how their app or web page is making effect on people?, how many people using it? How to analyze it? Here comes the term mobile app analytics. Analytics for mobile apps are the main part of the analysis stage. There are some mobile analytics tools to get all the information about the results of your app.

Mobile App Analytics Tools

For organizations, mobile apps help you to reach mobile customers easily. They help you to grow your new or existing business. Analytics for mobile apps can help you to gain more profit with your product. You can also refer, the considerations when building a mobile app at- 7 Important considerations when building a mobile app.

Best mobile app analytics tools in 2019-

1. Flurry Analytics-

Flurry analytics tool is free to use. It supports different platforms such as iOS, Android, Java ME, Blackberry, Windows Phone etc. Near about 250000 developers use Flurry analytics in 800000 apps. It is mainly used to analyze audience reach, conversion rates, revenue, user engagement and also many more. It takes less time to get integrated with the app and for this you just need to enter the App key in your main code. This tool is used as a marketing tool because it gives a thorough understanding of user experience in real time. Also you can get insights of how the advertising campaigns are working.

2. Google Analytics-

Google analytics is a free tool used for app analytics. It is available in IOS, Android and also many other platforms. It has a main goal to measure acquisition, activation and revenue. To use this tool, you need to sign in with google account. This tool helps you to get requirements of what your users expect from your app. Here you can set up goals and also can analyze if they carried out or not.

It provides an analysis of –

• The number of users and sessions
• Session duration
• The cost spent by the users
• Operating systems of your users
• Device models and locations of your users

Advantages-

• It is free and also can work in every platform.

3. Apple Analytics-

Apple developed this tool and is free to use. If you need to boost your app in platforms like macOS Mojave, iOS 12, watchOS 5, and tvOS 12 then you can choose this tool. With the information it gives, you can make the vital changes in your application to draw attract new clients and to keep the current ones. This tool mainly focuses on measuring user acquisition, retention, referral and revenue. It gives solution on- marketing campaigns, sessions and active devices, number of average sales, channel effectiveness, app store sources, sources of impressions, product page views and downloads.

Advantages-

It gives great hints about how to stand out and increase users in app store. It also gives detailed information of subscription activity of users.

Disadvantages-

Only works in IOS.

4. Apsalar-

Apsalar is a free analytical tool for app marketing.  It supports Android and iOS platforms. It is used to measure the app performance crosswise over significant channels and collects necessary data that aides in improving advertising techniques to amplify ROI. Apsalar is all in one solution to measure and analyze the advertising campaigns and retargeting efforts  without double install countings. This saves the budget spent on install marketing.

5. Mixpanel-

This tool has two different plans- Engagement plans and People plan. It works in both iOS and Android also. It is an expert in A/B testing where you can see the individuals’ response to specific pieces of your application or game and you are permitted to make changes after seeing the reactions. This tool allows you to focus on specific types of users and also on user acquisition and retention. It provides solution on- software as a service, financial services, consumer technology, retail and e-commerce, telecommunications.

Advantages-

• It has a free plan and many other price plans also. It mainly targets gamers and marketers.

6. MobileAction-

This tool provides app marketing intelligence platform which has need based solutions for app marketers, product managers and developers. The solutions include ASO intelligence tool that covers all aspects of Keyword optimization cycle, market and Ad intelligence products that provides data on competitors and the situation in the market in all countries. This tool has more than 200,00 subscribed clients. It is one of the fastest growing App analytics tools in the market.

It also provides:

• Custom Alerts to be informed about the updates you choose
• API Integration to use the data however you like
• App Intelligence to see the listing information of all apps
• Dedicated Customer Success Team to answer your needs

Advantages-

It is Innovative, easy to use. It also provides an all-in-one platform that has everything one needs for App Analytics. 

7. Bango-

This tool can work with the platforms such as Google, Windows 10, Amazon.com Samsung Galaxy Apps, Blackberry, Windows Phone Store. This analytical tool can be easily integrated with different app platforms and also help to track the revenue metrics useful for business growth. It allows you to anticipate the the important revenue trends and watches out for how your application is getting utilized. This tool is good to track marketing campaigns and gives important insights on how to increase user engagement.

Conclusion-

Here you came to know the best mobile app analytics tools. Selection of the best one among these is depends on the mobile app functionality. Hence choose the best one that suits your mobile app.

Need to develop best mobile app for your business? Solace developers are expert in new app development frameworks. Dedicated team will help you to develop effective and interactive mobile apps. Contact us for mobile app development that will be the face of your successful business.

8 Cool Tips to Enhance Your Mobile App Security

Mobiles enable us to do about everything on the web—from anyplace, whenever. We can do our banking work, track our wellness, control Internet of Things gadgets in our homes, shop, and also much more work remotely. Driving this mobile productivity are a huge number of versatile applications- software that interface with APIs and servers around the globe to deliver data, services, and, at last, value and convenience to users. But this all has to happen under a mask of  well- designed security or organizations hazard endangering their applications, their very own framework, their clients’ data, and their reputations. Because where digital activity increases, hackers are also there.

Tips To Enhance Mobile App Security

Applications and mobile devices are huge focuses for noxious action. Analysis of app security reported that 90% of apps had at least 2/10 of major security risks. Near about 50% of organizations have not designed any security towards mobile apps, a really enormous inconsistency when you consider the dangers of not securing a mobile application. 

What hackers does?

• Infuse malware into apps and onto devices where it can access data, store keystrokes, and steal screen lock passcodes.
• Duplicate your application’s code and also figure out a parody application containing malware.
• Capture delicate data going over the wireless transmissions
• Take client information for data fraud or extortion purposes
• Get hold of protected innovation and private business resources
• Access your IP or compromise your organization’s back-end network

Mobile applications and APIs that power them can possibly make frameworks and information defenseless on the off chance that they aren’t appropriately secured. Users expect applications to be secure and it very well may be anything but difficult to underestimate that trust. For the applications that deal with large amount of data like finance or healthcare, this is true.

What Can You Do To Secure Your Mobile App?

1. API Security-

Mobile applications interact with each other through API (Application Programming Interface). The APIs are vulnerable to attack by attackers. Hence it is necessary to secure them. To avoid such attacks, use authorized APIs in the app’s code. Every application must receive an API key to interact with the platform you are working on. Inserting an API gateway is another progression that designers pursue to increase the security. Directing code surveys or including a firewall for web applications is another way to stay away from attacks by hackers.

Using API keys, you can build a safe and secure API. As a mobile app developer  you can analyze use and metrics with an API key. There is one advantage of using them is that- you can get built-in analytics. API keys are a necessity but they are not only the security measures. If keys to locks get lost or get stolen, a challenge may arise. This is where authentication makes that big appearance. With the use of tokens and 2 factor authentication, you can authorize apps to collect data.

2. Secure network connection-

Servers and cloud servers that an application’s APIs are getting to, ought to have safety measures set up to secure data and prevent unauthorized access. APIs should be verified to prevent eavesdropping on delicate data going from the customer back to the application’s server and database.

Tips:

• Containerization- It  is a method of creating encrypted containers for securely storing your data and documents.
• Counsel a network security specialist to conduct penetration testing and vulnerability evaluations of your system to guarantee the correct information is ensured in the correct ways.

3. Secure Your App’s Code-

As software project needed a security, mobile software also needs to be secured. Native apps are not the same as web applications, where data and software exist securely on a server and the client-side is an interface. With native apps, code dwells on the device once it is downloaded. This makes it more accessible to those with malicious aim. Numerous vulnerabilities can exist in an application’s source code, yet that is not where organizations focus their security spending. Network and data security components are are significant parts of the general security picture, yet security needs to begin with the application itself. Vulnerabilities can be brought about by developers’ mistake, inability to test the code, or your application may simply be focused on explicitly by a hacker.

Tips:

• Use encryption to protect the app. You need to keep the code secret and also difficult to read. Jumbling and minification are basic measures, yet they’re insufficient. Stick with moders and well-supported algorithms combined with API encryption.
• Test code for vulnerabilities
• Solidified, secure application code should be portable among devices and operating systems, and be anything but difficult to fix and update. You don’t need clients stuck without an update after a break, so make a code to be as agile as possible.
• Consider the things like file size, runtime memory, performance and battery usage when adding security to app. You need it to be secure, yet not at the expense of execution and client experience.

4. Put Identification, Authentication, And Authorization Measures In Place-

Authentication and authorization help users demonstrate to an application who they are, adding another layer of security to the login procedure.

Tips:

• You should take extra caution if your app is depend on someone else’s API for functionality. Ensure that APIs that your app uses allows access to the parts of your app that are required to minimize vulnerability. 
• OAuth2 has turned into the best quality level protocol for managing secure connections via user-specific, one time tokens.Installing this framework on your authorization server allow you to grant user permissions between the client and end users.
• OpenID Connect is a protocol that allows users to reuse their same credentials with multiple domains with an ID token. So they don’t have a need to register and sign in at each point.

5. Implement A Good Mobile Encryption Policy-

As mentioned above, more of a mobile app’s code and data has to be stored on a device than with a traditional web app because you’re representing the varying performance, bandwidth, and quality of devices. If data stored locally on a device is more, then there will be more vulnerability. Defective apps can leak customer data without users knowing it.

Tips:

• File-level encryption protects data on a file-by-file basis. It is a way to encrypt at-rest data so it cannot be read if intercepted.
• Encrypt mobile databases. 
• Design apps so that very sensitive customer data like passwords, credit card data etc. stored directly on a device. Ensure that this data stored there is secure.

6. There’s no limit to testing your application-

Testing of an app includes examining the data security issues, session management with authentication and authorization. Create test cases according to threats and challenges.  These experiments should cover each OS version and phone models.

Tips to help in testing the security of your app:

• Guarantee that all the application log documents don’t store the authentication tokens.
• Check whether the drivers can see information according to their rights.
• For web service, check the encryption of login authentication token.

There are many security testing tools to analyze the security of your mobile app. For eg., iPad File Explorer, QARK, Clang Static Analyzer, Smart Phone Dumb Apps.

7. Users: Protect Your Devices-

App developers can not do a great deal to guarantee clients have secure devices. But here are some points to follow for users to avoid security issues.

Tips:

• Try not to use a jailbroken or rooted device. This removes the security measures the device comes with and you’re left more vulnerable as a result.
• Download applications only from trusted sources such as authorized app stores.

8. If You’re An Enterprise Organization With A Byod (Bring Your Own Device) Policy, Use Extra Caution-

For organizations that enable employees to utilize their very own devices, this can likewise open up the system to hacking vulnerabilities and make it harder for the IT office to manage access to information on their backend systems. These can give employees the comfort of working, yet additionally give organizations genuine feelings of serenity with regards to security.

Tips:

• Block unauthorized devices, and secure cleared devices with firewall, antivirus, and anti-spam software
• Make devices “risk-aware” so that applications endeavoring to make certain transactions are hindered from doing so. Applications can be coded to distinguish and obstruct certain transactions from rooted devices.
• Implement a VPN to create a secure connection.

You can also know best mobile app development trends at- Best Mobile App Development Trends in 2019.

Conclusion-

Securing your mobile app is an important thing.  It is equally important to stay updated with the latest tools and techniques revolving around cybersecurity to further shield your app. Similarly, keep track of malpractices by attackers for data breaches and threats. The best part about above-discussed methods is that they are quick and easy to implement.

Are you looking to develop effective mobile app for your business? Solace developers are expert in app development and also app security trends. Dedicated team will help you to develop and secure effective and interactive mobile apps. Contact us for mobile app development that will be the face of your successful business.

Best strategies to develop business networking application for entrepreneurs

Individuals who are entering the business world, or who are genuinely worried about their future and professional development, had just grasped the need of having the wide business network. What’s more, since we entered the time period when discussions eye to eye are losing prevalence, business systems found another methodology in the internet. Hence there is a big demand of possibilities for the business networking app for entrepreneurs. The significant thing is the manner by which to work in it and utilize the opportunity to make such an application, that will be successful and also well accepted among that audience. There are various things to learn before starting to develop. Hence here we will give you the tips to develop a business networking application.

Tips on how to create a business networking application-

Business Networking Application

Here you will get some necessary advice for those who are looking to build an app for business networking but doesn’t know from where to start.

1. Make it really fast and integrating

The main problem with designing the applications is – there will be no difference how great your application unless it got user’s attention within a few seconds of start. On the off chance that it didn’t occur, there are an excessive number of chances against you. Almost certain your potential customer will clear it away and proceed onward to your rivals. Hence this point is to make your application integrating and easy to use in a manner that it should be attractive and familiar also. So it will not  take more time to get to know the application.

Here are some tips on how to make it possible:

• Permit to sign in with various social media. For a valid reason it is an entirely common method for registration nowadays. With just one tap, your customer can be free from boring procedure of writing email-id, name and many more. Hence there are less chances of forgetting a password.
• Additionally, attempt to leave a chance to satisfy increasingly specific individual data later. Allow users to explore your app first. Allow them to look around and to make sure whether it is commendable. When they see what they sought, it will be to their greatest advantage to make an appropriate profile.
• An easy and user friendly navigation is the way your user’s hearts. So make a simple and catchy navigation. As we said your application ought to be easy to comprehend all together not to lose people’s attention, so you have to design a menu that will give a reasonable rules and support from the first meeting and through the whole venture.
• Here we are talking about the business network, hence it is necessary to note that the user profiles ought to be displayed as their resumes. This will be advantageous for you because of two reasons. First your users won’t need to work on their CV and profile separately. Hence you won’t bore users and they’ll quickly move to the higher priority tasks. The search and connection will go quicker since all the significant data will be introduced in one place.

2. Decide the target audience of application-

The first question is, What do you want to offer? To answer this, you need to analyze into the online sphere of business networking. There is an exceptionally wide scope of business network applications, anyway their main tasks and purposes can contrast massively. There are such types of business network apps dedicated to-

• To create a platform for collaboration. To make a place where individual to can share their thoughts and business plans so as to team up and discover partners and financial specialists, get some assistance from progressively proficient and experienced entrepreneurs. Also customers may share important contacts. This way you create an entire community of entrepreneurs of different levels to communicate and contribute into each other business.
• To connect potential financial specialists with their new enormous endeavors. Business networking app can be used to draw potential investors to the owners of startups and small businesses. It is a great way to connect people and build beneficial relationships.

• To facilitate the procedure of communication among individuals who need to stay in contact with one another and continue their expert connections. Keeping their correspondence inside your application is an incredible method to increase a wide crowd and prevalence in specific layers of populace.
• To expand business networks. You can work on monitoring local events, conference, advise your clients about the occasions that may be intrigued to them, making a decision on their profiles. Participating in professional events is one great way to expand your business contacts create a professional calendar where they can have all their planned meetings.

3. Database-

Networking app is all about making contacts. People will use your app to expand their contact network. So let them to do so. Make an agreeable job database and continually deal with its broadening. Also, keep in mind that your aim is networking app for a business, you should take a gander at the most productive approaches to gather your clients’ needs and to connect them with each other, accordingly their professional interests. Include categorized list for specific jobs, event and professions so that user can find information he is interested in more quickly. Due to this, client can start integrating with app as early as possible.

4. Decide platform and design also with consideration of technical details-

Platforms-

A decision of the platform is a significant choice to make. Presently, the facts confirm that the expense for the building up an application probably won’t vary definitely relying upon whether you need to fabricate an application for iPhone or Android. Android and iOS development process relatively take the same time. You need to pay more attention to the application’s specifications.

Design-

Design depends on the complicity of the design and which UI components you need to implement. It is all about the choice of animation and interface.

Technical details-

The expense of your application will also rely upon its complexity.  You need to consider the quantity of features you need to incorporate into it, the specifications of app’s tasks. Besides, you will most likely need to utilize the libraries, services, systems of payments in the event that you need to have any paid features.

Conclusion-

Do follow these guidelines for better business network application development. We will help you to develop a networking app.

Are you looking to develop a business networking app for your business? Then you might need some help to get started. Solace is there to help you. Experts at solace are well trained for developing such an app. Get a free quote of Business networking application and develop your business networking app with solace for more efficiency.

How you should choose technology stack for Web Development?

The main thing for client is that, the application should perform correctly. Fulfillment of the application performance is somewhat depend on the  choice of technology. Technology directly affects the application performance. The inverse is likewise valid – the sort of application impacts the technology determination. Hence here we are going to discuss about selection of technology stack for web application development and what criteria should we use in the process.

Another angle that we might want to bring up is the impact of the innovation stack on the project cost. Some tools are open-source and free to use whereas others are licensed. The project cost with performance should be considered when selecting the technology. In addition, web application development doesn’t stop with the initial release – any working application requires ceaseless help and support. Realizing the technology stack used during improvement will make further updates simpler, regardless of whether you choose to change the development service provider.

What is a Technology Stack?

Technology stack is a set of tools and frameworks that are used in software product development. In web development, the innovation stack comprises of a quite certain arrangement of segments that work together to make a working web application. Let’s start with the main parts of technology stack- Front end and Back end. Front end is also called is client-side and Back end is also known as server side. Each of these parts performs specific functions and includes a corresponding set of tools.

Front- end, or Client- side-

The front-end components allow the user interaction with the application. With regards to web applications, such interaction occurs in the browser and is conceivable gratitude to the accompanying parts:

• HTML (Hypertext Markup Language)- Defines the structure of the information presented in the browser
• CSS (Cascading Style Sheets)- Determines the style of the application content (colors, fonts, and layouts).
• JavaScript- Enables the interactivity of the web page in which the app is running.

Most of the web applications are developed with Bootstrap as a framework for HTML and CSS. Bootstrap is the most popular framework. As an option you can also use Foundation. It is the second most used after Bootstrap and shows good performance. For front-end development Angular and React, both are known for their high performance and flexibility. Both of these frameworks have huge community support. Vue.js is another choice for front-end. It is more recommendable because of its lightweight structure and versatility.

Back- end, or Server- side-

The back-end of the improvement stack incorporates more components, and also there are a lot more alternatives to look over here. Back-end responsible for implementation of business logic. Back-end tech stacks includes-

• Operating system
• Web server processing requests from the browser and returning the corresponding content.
• Database storing the app data.
• Programming language used to create the app code.
• Web development framework for faster and also easier development. The web framework directly depends on the choice of the programming language.

Most popular technology stack-

1. Python-Django-

Python- Django

It is based on the Python programming language. It also uses the Apache web server and MySQL database, as well as the Django framework. Developers prefer this stack for the possibility of quick development keeping the high level of quality. Many projects opt for Python- Django when creating their MVPs and other time- critical products.

2. LAMP-

LAMP stands for Linux (operating system), Apache (web server), MySQL (database), PHP (programming language). It is the most popular back-end stack because of its scalability, security and high customization options. Most of the developers prefer Linux as the operating system. The same stack can be used with Windows or Mac OS.

3. MERN-

It includes MongoDB, Express, React/Redux, and also Node.js. Considering the prevalence of ReactJS in front-end development and NodeJS in back-end improvement, this combination is sensibly called the most-utilized JavaScript stack for building high-end single-page applications. MERN offers a short learning curve, high productivity and enhanced agility. When looking at MEAN vs MERN, the decision comes down to React or Angular, and here it is important to consider the project’s requirements and objectives, just as the nature of JavaScript developer(s) with these front-end technologies.

How to pick the right web technology stack?

Choosing web development tool that will work best for your project is a difficult task. You should choose a technology stack by analyzing your project requirements and specifications.

1. Project type and size-

The size and complexity of your project is an important factor to determine the stack that you choose to develop it.

Small projects–

You can use Python-Django or Node.js– React stack for small projects. If your MVP format id landing page, then you can use WordPress.

Mid- size projects–

Online stores or enterprise applications, require a more complex stack with multiple layers and different languages. Such an app can be delivered with a MEAN, MERN or LAMP stack and be expected to perform well.

Large projects– 

Projects such as social networks and global marketplaces, have higher requirements such as scalability, speed and maintainability. Their development is a combination of tools, languages, and technologies ensuring effective performance and customer satisfaction. Many large projects prefer Angular-Node.js, Python-Django or Ruby on Rails as their core technologies.

2. Time to market-

The technology stack may impact your time to market in the manner it supports reusable segments and outsider integrations. Tools and frameworks allow easy integration. It speed up the development  process and hence reduce the time to market. In this regard, the MEAN stack offers very noteworthy opportunities for its adaptable way to deal with third-party code. Another factor that can impact an opportunity to market is your developers’ expertise. If the team in well known about the tools that form a stack, they will begin all the more effectively and invest less energy in the undertaking. Here you can likewise consider the quality of documentation as it might have its impact in the selection of tools. For instance, PHP has an important factor- excellent documentation.

3. Scalability-

If you need your application to develop with your business, start accommodating its adaptability during the improvement. Your app can scale in two directions:

• Scale up, or vertically – allowing you to add other software for new tasks
• Scale out, or horizontally – allowing it to handle increased volumes of requests

The tools you decide for your technology stack may have diverse scalability potentials, and that ought to be considered when making the decision.

For example, the components of the MEAN stack – namely, Angular and Node.js – have proved to have superb scalability possibilities. Thus, MEAN can be your stack of choice if scalability is critical for your web app.

4. Cost of development-

The vast majority of the web development tools and frameworks are open-source. Their licenses allow free and unrestricted use and modification. This creates a great possibilities for their development and maintenance. 

The availability of developers and their salaries can affect the cost of development depending on the selected stack. This is because developer’s salary is directly related to the technology they work with and the total number of professionals in the same field.

According to the Stackoverflow Developer Survey 2018, Ruby developers have the highest salaries, with PHP far below. The same analysis, however, shows that the relative number of Ruby developers is much lower than the number of those working with JavaScript or Python.

Are you looking for a web development to boost your business? We at Solace believe in benefits and effectiveness of web development. Our expert’s team will surely give you the best solution using new web development technologies. Contact us for any software development to boost your business.

Using Beacons in your Business

What is Beacon Technology?

It will be a smart choice to connect with your client using new technology through their smartphone rather than using traditional marketing. Beacon technology is a new and fastest growing technology. Let us see what is it?

Beacon basically looks like a WiFi router device. It is an indoor positioning system that uses a proximity technology to detect the presence of human by his smartphone and performs a predefined actions to send information. Basically Beacon communication advertises through sending a small packet of data.

Beacon device

How it works?

Mainly, it is a one-way communication. Message or notification can be sent through beacon device to a person passing through a nearby beacon device. Person could not reply it because it is a one way communication. Beacons are battery-operated, Bluetooth-enabled small wireless devices.  

It seem as a kind of notification to a smartphone. For example, a shopkeeper fixes a beacon device in the shop or outside wall of the shop. Then the people coming to this shop will get notified about grocery items, closing time of shop, personal coupons, discount codes etc. Also people passing through the way of shop gets a notification about the shop details and items in the shop. This way of connecting to your client is more beneficial.

Uses of Beacons in business-

1. News/events-

Apps can connect with beacons to receive news on the basis of location of users. When user passes through a location, beacon transmits signal to the phone and app delivers a news about that location. For instance, your business is conducting a certain event at some time, users passing through that area will get news about your event. This helps to popularize your business and get more number of people to the event. This is called geo-fencing and it can be used with a combination of beacons and GPS.

2. Hospitality-

Resorts and restaurants can use beacon technology to get frequent customer visits. Resorts use beacons to every table, when customers put their phones near beacon, menu app will open on their phone. Customer can view and select the menu from this and can also see the dishes liked by their friends because it is linked to the app to social networking sites that the customer frequently visits. As soon as selecting a menu will finish, it will get sent to a kitchen staff in who is also connected through a beacon. This helps you ensure that your staff has the meal prepared on time.

Once done, the restaurant has a cashless checkout facility by paying through the app. And customers can get discount code. App can track the time spent by the customers in restaurants. This information can be used to identify a customer with longest spent time and they can be rewarded for some offers such as a free drink or a quick table allotment on their arrival. This results in high traffic gathering to your business.  

3. Tourism-

Beacons uses ibeacon apps to connect with Mobile. Beacon enabled travel app ‘DTJax’ is developed to provide more information about business and restaurants in a city. Due to this, tourists can get more detailed information about the city, and therefore restaurants and other businesses also get more engagements and hence profit increases. Hotels can use beacons to regain any lost revenue by filling unbooked appointments simply by alerting nearby travelers of deals and offers.

4. Retail/Shops-

Beacons for shops

In retail stores, it is often the case that no one knows a shopper is there until he/she makes a purchase. Beacon greets a customer by sharing virtual greeting when customer comes in a beacon range. Using beacon enable app, it can record a customer’s purchase behavior, enables more personalized shopping suggestions, monitors wish lists and tracks customers activity within the store. Retailers use this data for increasing the email list. Beacon is more helpful for customers in the shop. It tells what could he do after coming in a store. Retailers can get customer reviews and give discount coupons or online scratch off cards. Retailers can use beacons to gift shoppers with loyalty program award points based on purchase behavior of customers. You can update content using beacon’s messaging platform, to keep your customers updated about products in your store.

Individual phone signals can track as the customer passes through the store with the use of Beacons. The devices can also help customers navigate to the store, to find products more easily. Beacon can be used for brand, just tell them that you are going to put them in a store, then brands will control the content and promote it. Brands have a lot of interest in maintaining the direct relationship with customers. So it is more efficient for updating the content and building relationships. Beacons allows customers to interact with a product placed on a particular shelf. For example, a winery could share information about specific wines located in a particular part of the store as well as what foods to pair with them.

Conclusion-

With rapidly changing business challenges, and competitions, it has become more difficult to gain maximized profit and stand out within your competitors. Beacon technology possesses the revolution in business as well as in marketing. In addition business owners can enjoy more engaging, seamless and personalized experiences. Also, retailers can increase further knowledge about their buyers. This results in ease to achieve business goals using a single technology.

Looking to ease up your business sale with beacon technology, then you might need some help getting started. Solace is the best place for developing a beacon app to boost business. We have a development team that will help to set you on your way to business innovation. Contact us for beacon apps development.

How to convert website to an App?

An ever increasing number of people spend their time on mobile platforms, particularly with regards to shopping and entertainment. Many top leading companies and startups (for eg., Facebook, Airbnb, Starbucks etc.) initially launched only a website, but now established their mobile presence. Why?

Because the analysis tells that:

• 89% of mobile media time is spent with mobile apps; websites account only for 11%.
• 83% of B2B marketers claim that mobile apps are an important part of content marketing. 

If you happened to have a custom website, you spent money on building it you may not want to lose it quick. Ideally, you do have an approach to save what you have now and kind of converting a site into a mobile application. There are two ways to do so. Use automated app builder or hire a development team. Here we will cover both the ways with advantages and disadvantages of each.

2 Ways To Convert Website To An App-

Convert Website to an App

1. App building platforms-

There are many app building platforms available in the market today, free or paid. Be that as it may, the free one may drive their own promotions within your application. This is perhaps the most effortless approaches to change over site to mobile application. It isn’t so terrible to utilize such platforms to test your concept. When you feel great, you can put resources into the full-scale application development.

General Requirements for Websites-

It might be sensible to utilize such platforms for a website if it is already mobile friendly. Hence conversion of all the initial images, styles and parameter will be used. Your clients are additionally going to have a similar 

Experience with mobile apps as they do on main website. This is because the app will use the same resources. It is necessary to verify that your website libraries and directories adapt to all mobile devices and tablets. With this, you won’t have to deal with various databases.  It will be a similar database table that powers your website which self control your mobile application. Thus your application will be updated dynamically whenever you update your main website. Hence you won’t need to worry about designing for separate platform such as mobile or tablets. So as to present an application to either Apple’s App Store or Google’s Play Store you should have a developer account with both companies.

Pros and Cons of ‘Website into an app’ platforms-

There are many advantages of converting a website to mobile app through free platforms:

Speed of development –

It requires weeks against months for manual development. You can get the first model as quick as in quite a while. At that point it’s up to you to what extent it takes to customize the application.

Lower costs – 

As referenced previously, it might be free or up to $100 per application every month relying upon the features you pick. Be that as it may, on the off chance that you’re going to utilize the application for over 2 years it will be financially savvy to change over site to mobile application with the assistance of professional developers.

There are some disadvantages of doing so-

Low performance –

Converted apps usually show the same or low performance compared to the website they were converted from.  

Limited functionality –

The functionality of auto-converted apps are usually constrained to standard features that your website already have. Like social media integration, contact forms, maps, videos, push notifications. Such applications can’t give you direct access to full hardware capabilities of devices: camera, geolocation, calendar etc.

Dated design –

Regardless of how hard you push forward UI/ UX of such applications, it is as yet restricted to the resources platform provides. You can’t change every single part of the design your application will have. Likewise, there are buttons and menus that will stay as it is. As well as can be expected to accomplish as far as design customization is to make a minimal product, that will get with its clean look.

2. App development-

There are many more reasons for people to convert their  websites into Android apps or iOS apps.

• First, you need to include extra features on top of your website. 
• You need a B2B item that will complement the current B2C website.
• You have a highly- loaded website that individuals visit a few times each day, and you need to lock this traffic inside your very own application. 

Obviously, there are a lot of ‘marketing’’ intentions to transform a site into an application. For instance different promotional purposes. We will depict the procedure considering the initial three reasons recorded previously. Let us see, how to convert a website to an app by using development company.

1. Discovery-

Entirety up your objectives, and business target that you need to accomplish by making a mobile application. It is not necessary that all the goals can be achieved through a conversion of website into an app. For instance, applications have far lower search nearness, since it will be recorded in the App Store. Changed over application won’t drive extra traffic to your business, rather you’ll attract in a small amount of your existing client base into the application.

2. Prepare a scope of work-

Enlist all the functions that you want to see in your app according to the business goals. It might be import\ exports abilities for document exchange. Special messenger for correspondence with VIP customers. Synchronization with your internal coordination, so the customer would know how the delivery is going.

3. Software Architecture-

You can confront the need to create a unique during software specification stage. For instance, if your application should associate with services like your CMS, Payment Gateway, Google Analytics, at that point your application should work with various APIs. Or on the other hand you might need to make a RESTful API for your application so it could be effectively coordinated with different business benefits in the future.

4. App design-

According to  the scope and the quantity of extra features, you may need to design extra wireframes and scenes. You ought to choose whether to keep the first look of the site inside your application or to make it distinctive so as to strike extra features it gives. For instance, in case you’re making a VIP application, you can change the color palette (black and gold), however protect the first structure.

5. Development-

When software specifications are ready, the group gets the opportunity to work. We may ask you to open up access to your database and give us source design materials, that were left after the development of website.

You can also refer the considerations while building a mobile app at- 7 Important considerations when building a mobile app.

Final Words-

It must be acknowledged that the conversion of a website into an app usually 25- 30% cheaper and faster than building a mobile app from existing one. You can go both ways, just pick the way you need as per your requirement.

Are you looking for a perfect web solution for your business? There is a solution to convert your business website to an app for more efficiency. Solace is a perfect place for your solution. Experts at solace are there to help you with their advanced knowledge. Get a free quote for any web solution to enhance the business growth.

How to create engaging chatbots for your business?

Chatbots have recently become very well known. They are being utilized by organizations to give proactive help to their clients. Chatbots have developed and improved to capitalize on social media and messenger platforms. Most people haven’t openly identified the true potential of chatbots, so here we will discuss chatbot tips for business.

Chatbot

But what makes a chatbot anyway?

Recently, AI technology has grown exponentially in machine learning and natural language learning.  A chatbot or “conversational agent software” simulates human discussion with a real person through text chats or voice commands. It enables organizations to make quick and helpful discussions with clients from any culture since it doesn’t require advanced technology on their side. Based on chatbot design principles, consider these things before implementing a chatbot into your business:

1. Find a problem or a user need –

At this first step, analyze your customer journey. Discover where a chatbot would prove to be useful. Define the scope and role of a bot will play on your platform. Will you make it a regular size? Will it form the main experience? Or will you choose a tighter size surrounded by a larger amount of information? Is it going to onboard a new user, help someone during a purchase or perhaps handle support related tasks?

2. Chatbot Design Flows–

Make a list of tasks a user can make with the chatbots. How will this look in a discussion? A basic spreadsheet will give all that could possibly be needed to give an overview of various situations and potential questions.

3. Remember: Text forms the main element and the tone of voice, but empathy holds the key

Text forms the base of a conversational interface. Compassion increases huge significance in chatbots plan so everything descends to “It’s not what you said. It’s the way you said it”.  On the off chance that the bot lacks personality, individuals won’t likely use it more than once. Research your intended interest group. Use with phrases they do. A well-known manner of speaking opens them to a discussion. Shape your bot’s persona dependent on that. Should it have a gender and age? Would it be a good idea for it to talk officially or calmly with lots of gifs? Also collect the incorrectly spelled words so the bot perceives what clients mean. Rehashing back makes for a decent method to validate a client’s considerations since it mirrors a characteristic human conduct they can relate to and feel increasingly great with.

4. Specific and limit your offerings-

Always remember that you are dealing with an artificial intelligence. Consider how far you would take the manner of voice. If the bot talks a lot of like a human, individuals will begin treating it accordingly. They’ll expect more from it and will test its limits. Manufacture your chatbot stream on use cases. If users start diverting from the topic, get them back in. Ensure to set a clear goal so that you can conclude the conversation in the expected direction. 

5. Onboarding / Greeting-

In order to engage people, set their desires for what the bot will and won’t convey. Indeed, even today, many people haven’t gotten acquainted with talking to an object. Despite everything it feels weird to talk or content a bot to get results. Despite everything it feels bizarre to talk or content a bot to get results.

7. Use of Buttons –

Use buttons to ease them for a conversation with suggested responses. At that point start giving them significant directions so they get comfortable with typing. Buttons limit the extent of a discussion. Don’t overpower them with such a large number of decisions.

8. Admit when the bot fails-

People will be positive if they see the bot can satisfy their needs. Create multiple types of error messages to avoid giving the same reply again and again.

9. Media elements–

In spite of the fact that you could utilize pictures, GIFs or even recordings in a couple of cases, this component doesn’t rule inside a chatbot. All things considered, they could even now help a discussion along, contingent upon the intended interest group and context.

10. UI-

Since we’re discussing chatbot discussion plan, the UI won’t utilize mind-bending tricks. Everything comes down to the stylish of the content. Ensure that your chatbot provides only the necessary information. Long paragraphs feel unnatural and overwhelm, so avoid them. Use the following elements in a chatbot design-

1. Structured responses–

Use buttons with suggested options of reply. This will ease the conversation at the start of a talk.

2. Autocomplete suggestions-

Use autocomplete suggestions to save the time.

3. Rating-

It helps especially at the time of user feedback.

4. Responding with an image or GIF-

It is beneficial to create a friendlier environment for the interface.

Wrap up-

Here we are talking about design and user experience. It differs in a manner we approach the problem space. To make bots smarter as per the requirements fulfillment, ask for feedback. You can get feedback from users if the results fulfilled their needs or not? Allow them to submit the detailed information if chatbot could not give them a proper answer. Track data and see how users interacted with the bot and where it failed. 

Are you looking to modernize your business with chatbot? Then solace is the right place to start with. Solace experts are able to develop the best chatbot for your business that helps your business to get in touch with customers. Contact us for any chatbot development.