What is Beacon Technology?
It will be a smart choice to connect with your client using new technology through their smartphone rather than using traditional marketing. Beacon technology is a new and fastest growing technology. Let us see what is it?
Beacon basically looks like a WiFi router device. It is an indoor positioning system that uses a proximity technology to detect the presence of human by his smartphone and performs a predefined actions to send information. Basically Beacon communication advertises through sending a small packet of data.
How it works?
Mainly, it is a one-way communication. Message or notification can be sent through beacon device to a person passing through a nearby beacon device. Person could not reply it because it is a one way communication. Beacons are battery-operated, Bluetooth-enabled small wireless devices.
It seem as a kind of notification to a smartphone. For example, a shopkeeper fixes a beacon device in the shop or outside wall of the shop. Then the people coming to this shop will get notified about grocery items, closing time of shop, personal coupons, discount codes etc. Also people passing through the way of shop gets a notification about the shop details and items in the shop. This way of connecting to your client is more beneficial.
Uses of Beacons in business-
1. News/events-
Apps can connect with beacons to receive news on the basis of location of users. When user passes through a location, beacon transmits signal to the phone and app delivers a news about that location. For instance, your business is conducting a certain event at some time, users passing through that area will get news about your event. This helps to popularize your business and get more number of people to the event. This is called geo-fencing and it can be used with a combination of beacons and GPS.
2. Hospitality-
Resorts and restaurants can use beacon technology to get frequent customer visits. Resorts use beacons to every table, when customers put their phones near beacon, menu app will open on their phone. Customer can view and select the menu from this and can also see the dishes liked by their friends because it is linked to the app to social networking sites that the customer frequently visits. As soon as selecting a menu will finish, it will get sent to a kitchen staff in who is also connected through a beacon. This helps you ensure that your staff has the meal prepared on time.
Once done, the restaurant has a cashless checkout facility by paying through the app. And customers can get discount code. App can track the time spent by the customers in restaurants. This information can be used to identify a customer with longest spent time and they can be rewarded for some offers such as a free drink or a quick table allotment on their arrival. This results in high traffic gathering to your business.
3. Tourism-
Beacons uses ibeacon apps to connect with Mobile. Beacon enabled travel app ‘DTJax’ is developed to provide more information about business and restaurants in a city. Due to this, tourists can get more detailed information about the city, and therefore restaurants and other businesses also get more engagements and hence profit increases. Hotels can use beacons to regain any lost revenue by filling unbooked appointments simply by alerting nearby travelers of deals and offers.
4. Retail/Shops-
In retail stores, it is often the case that no one knows a shopper is there until he/she makes a purchase. Beacon greets a customer by sharing virtual greeting when customer comes in a beacon range. Using beacon enable app, it can record a customer’s purchase behavior, enables more personalized shopping suggestions, monitors wish lists and tracks customers activity within the store. Retailers use this data for increasing the email list. Beacon is more helpful for customers in the shop. It tells what could he do after coming in a store. Retailers can get customer reviews and give discount coupons or online scratch off cards. Retailers can use beacons to gift shoppers with loyalty program award points based on purchase behavior of customers. You can update content using beacon’s messaging platform, to keep your customers updated about products in your store.
Individual phone signals can track as the customer passes through the store with the use of Beacons. The devices can also help customers navigate to the store, to find products more easily. Beacon can be used for brand, just tell them that you are going to put them in a store, then brands will control the content and promote it. Brands have a lot of interest in maintaining the direct relationship with customers. So it is more efficient for updating the content and building relationships. Beacons allows customers to interact with a product placed on a particular shelf. For example, a winery could share information about specific wines located in a particular part of the store as well as what foods to pair with them.
Conclusion-
With rapidly changing business challenges, and competitions, it has become more difficult to gain maximized profit and stand out within your competitors. Beacon technology possesses the revolution in business as well as in marketing. In addition business owners can enjoy more engaging, seamless and personalized experiences. Also, retailers can increase further knowledge about their buyers. This results in ease to achieve business goals using a single technology.
Looking to ease up your business sale with beacon technology, then you might need some help getting started. Solace is the best place for developing a beacon app to boost business. We have a development team that will help to set you on your way to business innovation. Contact us for beacon apps development.
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