Showing posts with label web design. Show all posts
Showing posts with label web design. Show all posts

Thursday, October 14, 2021

Top 11 Web Design Trends For 2022

Top 11 web design trends for 2022

Technology changes very rapidly and new web design trends evolve so as to provide excellent user experience. Website features and design elements that were once modern and innovative may have become tired, exaggerated, and exhausted in recent years. So most of the time you lose conversion as your website looks outdated or ignores critical web standards. To avoid this, your website must be updated with the latest web design trends. Here are some of the latest digital technology trends, standards and forecasts for 2022 that you can opt for best web design in 2022. Let’s have a look at top 11 web design trends for 2022.

Top 11 Web Design Trends For 2022-

1. Personalized Content According To The Geolocation-

Most of the advanced websites track your browsing history and know your location. However cutting edge web agencies will advise their customers to show dynamic content, content based on past user behavior, what we know about user. Personalized content created for users can increase conversion. For instance, when people use Google to search for nearby restaurants in Delhi, India, people can see different results than users in other cities. If you’ve saved or reviewed Mexican restaurants previously, it might make a sense to prioritize mexican restaurants in your search results.

Personalized content is more important for e-commerce website owners. Showing recently viewed, saved, or liked products for online shoppers can lead to increased conversions. Notifying abandoned cart contents for returning customers is also important to maintain a higher conversion rate. Personalized website content has become most loved by users and it will be an even more dominant focus for successful web presence.

2. Smart Content Load-

Most of the websites have resource-heavy websites with lots of graphical elements and third-party integrations that can slow down the websites. There are some ways to develop smart websites that download the content that you see and need. Infinite scroll and lazy loading are not new technologies. Top social networks have been using this since years. It is a popular approach for long page websites. Websites must consider how implementing one or more technological approaches might help them to perform best against competition. Those features can improve user experience for all website visitors improving the conversion rate and ranking. 

Lazy load ensures the web browser such as Google chrome, safari and firefox that will download only the content you see on the screen without wasting valuable server resources and TIME to load offscreen content that might never been viewed. Most of the visitors never reach the bottom of a webpage, then why load content and increase site load times. Better approach is content loading as they start scrolling down the page and getting closer to it.

3. Voice Activated Interface-

Voice Activated Interface
Voice Activated Interface

Technology is changing and the way we access information is also changing. Rather than typing into Google, we can ask a question or make a request. Meaning that web design is modifying with voice chatbots and virtual assistants. We can expect more and more websites integrating voice search to traditional text search in 2022.

4. Availability And Accessibility-

Inclusivity and accessibility are in excess of a trend, yet there is a growing requirement for website design to factor in the necessities of individuals with disabilities. Having a website that each visitor can navigate and interact with is something other than part of good customer service and providing a fantastic experience. It will increase conversion, boost SEO and help you reach a bigger audience. Elements that enhance accessibility are-

  • Adding focus indicators, like rectangular outline that shows up around links when using keyword navigation.
  • Creating strong color contrast between text and background
  • Using labels and instructions with form fields instead of low-context placeholder text
  • Using functional alt tags for images

5. VR-


Monday, April 26, 2021

Most Common UX Design Challenges And Their Solutions To Know in 2021

 



Design is one of the most important factor in web and mobile app development as it drives the user’s positive first impression. Day by day, as technology grows the competition for user attention also increases. Visual appearance and ease of use are the important factors to increase the visitor engagement with digital products. User experience is not just an essential attribute of a website but the most important factor for making a purchase. As per the report, with improves user experience 33% businesses encounter more satisfied consumers, 42% report increased retention, and 32% experienced an increase in revenue. But sometimes, there can be UX design challenges and designers are effortlessly working on solving the puzzle of cracking UX code. Here we’ve curated some of the common ux design challenges and their solution to help you throughout your design journey. Let’s see each one in detail.

Most Common UX Design Challenges And Their Solutions-

1. Bridging The Gap Between Design And Development-

Developers and designers both are equally important in product development process. Without development design is useless and without design, development is unusable. Design to development handoff can be challenging. As a UX designer, your problem solving approach is different to that of developers. While you’re considering the user and the journey they will take through the product, the developers are worried about what’s technically feasible.

If designers and developers aren’t aligned, both product and process affects badly. Lack of knowledge and communication gap tend to be issues, like excessive feedback loops, different interpretations of the same objectives and unexpected quality assurance issues. Here’s the solution for this-

Solution-

Best way to avoid conflict between development and design is to communicate early and consistently. Include developers also so that they can identify potential issues in an early stage before the handoff. Knowledge sharing is also important. When you don’t know the coding, it is helpful to understand how the developers work and the challenges they face. Zeplin, Invision and Avocode are some tools that eases the handoff process.

2. Budget And Time Restrictions-

Time and budget are two main factors which impacts on design and entire development cycle. If the designer is underpaid or offered less time, he/she won’t work satisfactory. As everything is connected to good design and color layers also possess different purposes. So designers need more time and extra cost to introduce a small change.

Solution-

In such a case, business analyst and project managers can help. They can negotiate terms and conditions for UX designers who then can freely give a good performance in allotted time.

3. Android Fragmentation-

These days, lots of android devices are running on different android OS versions. Each smartphone manufacturer want to make its android OS version different. Smartphones have different display resolutions and some details that changes from one smartphone to another. Android app designing and development is a little bit more difficult than ios devices.

Solution-

To deal with it, follow google’s instructions and focus on latest updates and the most popular Android mobile models. Android designs takes more time for completion. Also in some cases, it enables designers to make design preferences not possible to do on the iOS platform.

4. Complex Chatbots-

Since a few years, the use of chatbots has tremendously increased as they improve conversions and solve client service problems. According to they survey, 73% of clients who have experienced defective chatbot won’t use them further and 61% of customers found them more annoying to handle and would rather prefer a human executive. If the chatbots are not enough smart or capable to fix the client issues, they can cause annoyance, wrong answers or conflict messages. And this can harm the overall user experience.

Solution-

Chatbots should be focused on conversational UX, rather than just trying to fix a problem quickly or providing a smart response. Also, this should be possible by including smarter AI systems that use machine learning to get emotional intelligence and communication signals. This technology virtually helps chatbots to learn responses that are beneficial for different situations so that they can improve with each interaction.

You can also know the details of creating engaging chatbots for business at- How to create engaging chatbots for Your Business?

5. Gathering Marketing Data Without Interruption-

Sales and marketing teams requires all type of customer data for campaigns and strategies. But sometimes, their data collection methods are intrusive or questionable to the user. User data collection is necessary for providing personalization and relevant content to customers, but it should be done in such a way that it won’t disturb the experience or risk the valuable data. 

Solution-

Rather than getting user data through opt-in forms or using cookies and monitoring systems, designers should opt for engaging and subtle collection methods. With the use of interactive content like polls, puzzles are an easy way to get valuable data. Interactive web pages can get 500% higher engagement rates than static pages, that means designers can improve data collection and user experience through unobtrusive ways.

6. A/B Testing Inaccuracies-

While A/B testing is mostly designers’ strategy to compare ideas and designs, it is limited and woefully inaccurate. According to the reports, 80% A/B tests deliver inaccurate results. Since numerous systems can just analyze two variants all at once, there may not always be a clear winner  between the subjects. Also, there is always a better way that neither of these options is  best, and it could take months prior enough A/B testing combinations are run to search for the best one that should be implemented.

Solution-

AI and machine learning can make it much easier and more precise. Traditional A/B testing can compare just two elements at a time. AI systems can analyze huge amounts of data quickly, these tools can compare thousands of variants simultaneously and report results rapidly. For instance, online shopping stores used AI to run design tests for a website revamp. It can test several hundred changes within just three weeks, and their redesign resulted in 38% rise in conversion.

7. Product Showcasing-

While selling products online, biggest drawback is that you never know what you are getting until it shows up. With the several online sales options, brands should always try to build confidence and communicate why customers must use their products. Only depending on product images and ratings from previous customers may not sufficient, especially since all retailers use these strategies.

Solution-

Online retailers have started using virtual and augmented reality tools to create 3D model of products for virtual shopping experience. This is one of the best solution because, customers can see exactly how sofa will look like in the living room by just using their smartphone. This type of product display brings the best demo to online shopping. According to the recent reports, 40% would be willing to pay more on a product if they could test it with VR and 71% of shoppers would buy more from a business that offers this feature.

8. Navigating The Ever-Changing Landscape Of UX Job Titles-

Another challenge is never ending list of UX job titles. UX design is a broad field and over the time, the UX designers role has branched off into many different areas of specialization. Organizations hire specialists to focus on certain aspects of UX like information architects, UX researchers, UX writers and usability analysts. When you think about the UX designer job title, there are some terms that may confuse you. One of them is full-stack designer. Hence, positioning in this industry can be tricky for you. First of all, there’s a question whether to specialize or generalize, yet this isn’t something you need to choose immediately. After that, there is a challenge of inconsistent labels, titles about the UX job market.

Solution-

If you’re deciding on your next career move, it will be better to stay updated with the ever-changing landscape. Know the details behind the job roles. For instance, if you are looking for an user experience designer role in US, you’ll see positions like user experience researcher, product owner and brand designer. 

Know the – Top 11 UX Design Mistakes In App Development

Final Words-

As technology changes every day, expectation of customers for UX design also changes and hence  each day comes with a set of challenges for UI/UX designers. Hence knowing the above UX design challenges and its solutions will help you to boost user experience. If you’re thinking to develop a website or app with a great UX design, consult with solace experts. We here to help you through consultation and development. You can hire skilled php developersandroid developersios developers for best web or app design and development with great UX design that will help you to grow your business to the next level. Connect with Solace and get a free quote for web or app design and development. We will be happy to help you.


Tuesday, February 9, 2021

10 Hot Web Design Trends To Follow In 2021

 


Technology changes very rapidly and the website design trends are no exception for this. Website features and design elements that were once innovative and modern may have become tired, overdone and outdated in recent years. There is a high chance of losing conversion if your website looks outdated or ignores web standards. There are nearly 1.75 billion websites on the internet. But only 400 million of them are active. These sites belong to businesses, individuals, organizations and so on. The success of a website depends on several factors like- design, user interface, technical performance, security, technologies, search engine optimization, content etc. These factors belong to the two categories- web development design, user interface and user experience design. What impacts a site’s success in 2021?

Here we’ll see some hot web design trends that will skyrocket in 2021. We hope this list makes you approach the web in a more inclusive and accessible way.

10 Hot Web Design Trends For 2021-

A strong and attractive web design is important for a successful business. The vast majority will forsake your site if it has a poor UI and user experience. A website’s design influences trust in a business and users desire to interact with it. Let’s see web design trends that will skyrocket in 2021.

1. Bold Typography-

Use of bold fonts on websites is a trend that will stay in 2021 too. Simple fonts are easy to read, clear and visually appealing. Heavy fonts allow businesses to quickly show information. You can combine simple fonts with a simple background and you’ll get a perfect and minimalist great image for your website. 

2. Horizontal Scrolling-

Many websites dabble with various scrolling techniques for a unique user experience.  Vertical scrolling is a typical scrolling experience. Horizontal scrolling is a UX design trend that catches users’ attention while remaining simple and functional. Designers employing horizontal scroll should consider the following points-

  • Use clear visual cues to indicate where content uses horizontal scroll and don’t hide these cues behind hovers
  • Do not force users to navigate through horizontal content- allow alternate way to navigate, like arrow buttons with clear labels.
  • Be insightful about what content would benefit by being shown in a  horizontal scroll — a photo gallery is a good competitor as horizontal scroll would show users a small preview, and allow them the alternative to see more or keep moving down the page
  • Avoid the need of horizontal scroll for text that needs to be read

3. 3D In Motion-

Large and hyper-realistic 3D object that move subtly on website is a big trend in web design. It is good for selling physical products because you can show them in detail and make them real to look. Motion design is a latest technology used in web designing as businesses try to grab attention with videos. In 2021, motion design will appear more on websites themselves.

4. Frosted Glass Effects-

Latest advances in web technology have allowed the simple implementation of frosted glass effects on websites. Blurr view of elements behind the frosted glass overlay helps to add color to an area and also allows text or objects to appear over the image and remain readable. The impact has become a well known option in a designer’s tool belt and progressively been used as a background instead of gradients.

5. Voice Activated Interface-

Way of accessing information is changing- rather than typing into Google, we now ask a question or make a demand. This implies web design is adjusting to keep up with the prevalence of voice chatbots and virtual assistants. A voice activated interface is not commonplace for most websites, this trend will skyrocket in the foreseeable future. 

6. Scrollytelling-

We’ve seen a growing trend in designers telling stories through web experiences. Here comes scrollytelling- visual storytelling that heightens story and hooks you into its narrative. 

The best applications of scrollytelling practice restrain:

  • Keep motion within small area
  • Provide interactions on user’s terms: provide obvious playback controls to play/ pause/ stop interactions and motions
  • Ensure that any scrollytelling elements help to emphasize the story, instead of distracting from important text.

7. White Space-

White space is the term for spacing that we give between elements. It does not have to be white, as long as the area is empty. So it is also known as “negative space”.  The use of white space is about giving content space to move around, making an effort not to pack the most data conceivable on the screen. The is more unwinding experience for your website visitors, the content stands out better, and readability is improved. This minimalist approach was first introduced by Apple, that uses lots of white space in their designs. In 2021, using white space will remain trendy. 

8. Gradients-

Gradients have now become more popular among creatives when searching for new website design inspiration. It is a long time trend that has evolved from subtle color overlays to eye-catching backgrounds. Gradients can be used to add depth, serve as a striking background, or subtly to add texture to an illustration. We progressively see it utilized in bigger and bolder typography.

9. Video Header-

Videos are the engaging type of media on the web. Social media uses video to keep users scrolling, and you can do the same. Many websites have started the use of video as their header background. This header video should have meaning and impact your visitors with the right mood. Ensure to show your product or service as well as to evoke emotion. For this, you’ll need a high quality video that looks great on various resolutions and will not slow down your website.

10. Full-Screen Homepage Header Image-

Hero image is the first thing your visitors will see when entering your website, and they determine whether a user will scroll through or leave the site. Full screen homepage hero images take up the full screen and make your design bold and spacious. Also remember that most of the users will not scroll down if you don’t help them, so it will be a good idea to give users a hint at the bottom of large hero image which will encourage them to scroll down.

Wrap Up-

To make your website appealing to customers and search engines, keep an eye on its loading time, performance and visual design. You can increase conversion by adding micro interactions, chatbots and progressive lead forms. It is important to rank high in search, and so you should make your website mobile friendly and fast. Always remember that mobile layout is a must in modern technology website design. The above mentioned web design trends will surely help you to design a modern website. 


Wednesday, April 22, 2020

Top 11 DevOps Automation Tools in 2020




DevOps is an approach that combines software development (Dev) and Information technology operations, which allows organizations to deliver software releases and new changes to users in a rapid environment with the help of automation.  If you’re new to DevOps practices or looking to improve your current processes, it can be a challenge to know which tool is best for your team. We’ve put together this list to help you make an informed decision on which tools should be a part of your stack. So, let’s go through the 10 best DevOps tools, from automated build tools to application performance monitoring platforms.

The best DevOps tools for 2020

1. Gradle-

Since 2009, Gradle is consistently proving itself an unbelievably versatile and reliable build tool in the DevOps device stack. It gained more popularity when Google designated it as the official build tool for Android Studio. Gradle allows developers to write the code in any well-known languages like Python, C++, and Java, and most of the popular IDEs such as Eclipse, IntelliJ IDEA, and Netbeans support it.
While the other overwhelming automated build tools like Maven and Apache Ant use XML for configuration, Gradle started using a Groovy-based DSL to describe build scripts. In 2016, the Gradle team released a Kotlin-based DSL. The repository format of Gradle is equivalent to Maven and Ant builds can be easily imported into Gradle. Gradle offers incremental builds that save a huge amount of compile time. This is the best part of Gradle. Besides, Gradle has build-cache, which reuses task outputs and daemon retains build information in memory in the middle of builds. These two components make Gradle’s performance a hundred times faster than Maven. In addition, Gradle accompanies various configuration options.

2. Git-

Git is one of the most widely used DevOps tools over the software industry. It is the most loved tool of the remote groups and open source contributors. It is a distributed source code management (SCM) tool that allows developers to track the progress of your development work by maintaining different versions of the source code. Also, they can easily return to a previous version whenever required. Git can be easily integrated with the DevOps workflow by using host archives where DevOps repositories where DevOps team members can push their work. At present, GitHub and Bitbucket are the two best online Git repo hosting services in which GitHub is more familiar. While Bitbucket provides free unlimited private repos for a team of up to five members, GitHub provides free access only to public repos.

3. Kubernetes-

These days, everyone is discussing Kubernetes, which is a container orchestration platform founded by Google. It manages containers at large scale and takes containerization to the next level. It functions admirably in combination with Docker or any of its equivalents. With Kubernetes, containers can be grouped into logical units. Kubernetes allows automating the process of managing many containers. Kubernetes facilitates to deploy containerized apps to a cluster of computers rather than a single machine by automating the distribution and scheduling of containers across the cluster.

Saturday, February 22, 2020

Material Design vs Flat Design – Which One is Better?

There is a continuous battle about Flat Design, Material Design, and how they are not the same as one another. While it is easy to confuse one for the other, they’re not identical and differences can be seen at a closer look. Here, we will reveal some insight about how these two differ from one another and what people can expect from each design model.
Material design vs Flat design
Flat and Material Design have become popular after a long period of time in which the mobile OS world was overwhelmed by skeuomorphism. Skeuo – what now? Skeuomorphism is the design approach that uses lighting and shading effects to try to bring depth to the UI so that its elements resemble similar things from the physical world. This was a popular way to deal with mobile UI in the early years of the phenomenon since it helped individuals better transition. The nearest thing to a computerized situation individuals had before cell phones sprung up were 2 inch screen telephones. The nearest thing to a digital environment people had before smartphones popped up were 2 inch screen phones.

Tuesday, July 30, 2019

Responsive vs. Adaptive website design – know the difference!

According to a recent analysis, 81% of smartphone users use their phones for web browsing and 79% of people use their phone for online shopping. Taking into consideration the use of smartphones and tablets, it is essential to design and develop a website that is accessible and properly visible to all devices. Terms like responsive, fluid, adaptive are used with the web development context. As many of us think that these all are same but the fact is that these are different from one another. It is necessary to know the difference between these to build a website. So let us see the difference- Responsive vs. Adaptive website design and which one is suitable for which requirements. 

What is Responsive Design?

Responsive web design acclimate itself to different screen resolutions by adjusting the height and width of various screen elements, so that the appearance of website should not affect with change in screen size. In technical terms, responsive websites use the same code and same design for all devices with just a minor change in CSS for adjustment in form factor of the screen.

Features of Responsive Design-

  • Due to the presence of single codebase, one website version needs to be maintained.
  • User- friendly and flexible on different screen resolutions.
  • SEO friendly and there is no page version distinction, keeping the SEO strategy consistent.
  • Less maintenance
  • Takes less work to implement.
  • All the images are downloaded in full size and then resized for the device size.
  • Easy to build new responsive web design, while for the existing website, rebuilt should required.
  • Single website layout of template is used, so it maintains website’s uniformity.

What is Adaptive Design?

Adaptive web design uses different layouts for multiple screen sizes, the layout largely depends on the screen size being used so with each of these sizes in mind a layout would have to be designed for it. In adaptive design, developing six designs for the six most common screen widths—320, 480, 760, 960, 1200, and 1600 pixels—is standard practice for designers.

Features of Adaptive Design-

  • Multiple website codebase need to be maintained – this increases time and cost.
  • Images are resized and designed as per the device size offering ideal viewing experience for the website visitor.
  • Complexity in design and code maintenance, adaptive design requires more knowledge of JavaScript and CSS.
  • Website layout is optimized for different mobile devices, this maintains website uniformity across all devices

Responsive vs. Adaptive website design 

Responsive VS Adaptive Website Design
A responsive website shows content based on the space available on browser. If user opens site on the desktop that is responsive and then minimize the size of the browser window, the content will move dynamically to arrange itself optimally for the browser window. On mobile phones, this process is automatic, the site checks for the available space and then presents itself in the ideal arrangement.
Adaptive design has multiple fixed layout sizes. When the site detects the available space, it selects the most appropriate layout for the screen. So, when you open a browser on the desktop, the site chooses the best layout for that desktop screen, resizing the browser has no impact on the design. The benefits of an advanced web design are that you can analyze which views and resolution options are performing best and then modify the design and development for the sizes that are getting the most traffic.

Pros and Cons of Responsive Web Design-

Pros-

  1. Good User interface
  2. Lot of templates are available  
  3. SEO friendly
  4. Easy to implement
  5. Saves Time and Cost

Cons-

  1. Advertisements lost on screen.
  2. Longer mobile download times.

Pros and Cons of Adaptive Web Design-

Pros-

  1. It can build best UX for specific device.

Cons-

  1. Tablets and netbooks can have trouble with site configuration
  2. Challenging to SEO

When to use and which one to use from Responsive vs. Adaptive website design ?

  • If your website has a lot of content, then you should choose responsive design.
  • If you need your users to always have access to all the pages of your website, responsive design is a better choice.
  • For e-commerce websites, where users access websites with specific purpose, whether it will be purchasing of product or browsing products, you should choose adaptive design because it gives limited but targeted options.

Final Words-

As Responsive Design and Adaptive Design both have their pros and cons. So, we couldn’t decide, which one is best from Responsive vs. Adaptive website design. The selection among the best one is totally depends on your requirements. 
Confused to select the best website design strategy? Kindly refer the above tips to differentiate Responsive and Adaptive website design. For any query and consultation kindly contact us . We will surely give the best solution.